FIFTY FIFTY X DIAMOND SUPPLY CO CAPSULE COLLECTION

FIFTY FIFTY X DIAMOND SUPPLY CO CAPSULE COLLECTION

Near on 5 years ago we met Nicky Diamond out side the infamous Max Fish bar in NYC we chatted about our brands collaborating.

Since then numerous mails and graphics have been bounced around and with both brands reaching the 15 year milestone now seemed like the perfect time to drop this Capsule Collection.

Fifty Fifty is proud to present the Fifty Fifty X Diamond Supply Co Collection which consists of a collaborative clean and strong crest graphic with a British twist.

A graphical nod to our motto ‘Only The Strong Survive’. The graphic was designed by long time friend and the creator of many of our own graphics, Gavin Strange, with art direction from Fifty Fifty co-founder Danny Wainwright.

This limited edition collection is available exclusively at Fifty Fifty Store, launching at 7pm 27/4/13 and available online at www.5050store.com from 2pm 29/4/13.

Please come and join us to celebrate the release of this collection, which will feature beats strictly from the 1997 era, drinks and some in-store promotions.The first 15 purchases in-store will receive a courtesy diamond supply co gift.”